Human health is 30% determined by the food quality, as reported by the World Health Organization (WHO). Malnutrition and nutritional deficiencies has already resulted in Ukrainians having 5 to 10 years shorter life expectancy than EU citizens. Developing healthy food practices – such as an increased intake of dairy products reach in calcium, magnesium, potassium and nutrients – may help Ukraine overcome the gap. “3 Dairy Products per Day” has become the first major initiative in the direction.
The purpose of the project is to make dairy products as accessible as possible for Ukrainians, raise awareness about dairy’s benefits, and, subsequently, help improve Ukrainian citizen’s health and decrease amount of diseases associated with a lack of vitamins and minerals in their diet. Simplicity of the idea articulated during the European Business Association’s meetings helped to unite around the project not only the leading Ukrainian producers, but also industry associations, government agencies and media representatives, becoming an effective example of the functioning partnership between business and state.
Dairy Products for Ukraine’s Health
“3 Dairy Products per Day” is a long-term program that will help to dispel harmful myths about dairy products, raise dairy production standards and will become a guide for anyone willing to learn more about introducing dairy products in their diet. Among one of the initiative’s key components is the “School Milk” project. Its main goal is supplying Ukrainian schoolchildren with a sufficient amount of vitamins and minerals during the age when the foundation is laid for their future health. International studies show that children who regularly drink milk are often higher than their peers, have more bone tissue weight and are less likely to suffer from gastrointestinal diseases.
Today, “3 Dairy Products per Day” unites four major milk producers in Ukraine – Danone, Lactalis, Milkiland, and PepsiCo – as well as the Dietitians Association of Ukraine, the Ministry of Education and Science of Ukraine, the Ministry of Agrarian Policy and Food Ukraine, the Ministry of Health of Ukraine, the Verkhovna Rada Committee on Agrarian Policy and Land Relations, the Association of Milk Producers, the Ukrainian Agribusiness Club, and TetraPak. Together, they are working on giving Ukrainians what they deserve – good health and a long and happy life.