The Ukrainian dairy brand “Prostonashe” has refreshed its packaging design

ProstoNashe by Danone Ukraine has refreshed the packaging design across its entire product range.

The updated design retains the same core values that the brand has been built on for many years: Ukrainian milk, partnerships with farms, European quality standards, production in Ukraine, and Danone’s expertise. Together, these elements reflect the brand’s commitment to consumers who choose ProstoNashe products every day.

One of the key elements of the new design is the presence of the manufacturer’s logo on the packaging, making ProstoNashe’s connection to the Danone family of brands more visible.

Greater attention has also been given to product characteristics and benefits. This information is now more prominently displayed on the packaging, making it easier for consumers to navigate the range and choose the right product for themselves and their families.

ProstoNashe works with farms from different parts of the country, uses Ukrainian milk, and produces dairy products in Ukraine. This is why these elements remain an important part of the new design.

“We have retained the brand image that consumers are familiar with while making the packaging more informative and modern. It is now easier for consumers to see the product’s useful characteristics and benefits and feel confident in its quality, backed by Danone’s many years of expertise in dairy production. All of this reflects our commitment to consumers,” comments Anna Tarasevych, Marketing Director at Danone.

Gradually, the entire ProstoNashe product range available in retail stores across Ukraine will transition to the new packaging design.

About the brand

ProstoNashe is a dairy brand owned by Danone in Ukraine, offering a wide range of dairy and fermented dairy products on the Ukrainian market. The brand’s products are manufactured in Poltava region using 100% farm milk. ProstoNashe works with farms from different parts of Ukraine.

Danone Ukraine is part of the international Danone company, one of the world’s leading food and beverage manufacturers. In Ukraine, the company develops the dairy and plant-based products, specialized nutrition, and baby food categories. The company has manufacturing facilities in Ukraine and works with Ukrainian suppliers and farms.