The baby food brand Milupa, which belongs to the Danone group of companies in the world, expands its line in Ukraine with a new product category

Danon in Ukraine announces the launch of the dairy product category in the Milupa brand line. From now on, you can find baby cheeses and yogurts produced under the TM "Milupa" on store shelves.

All products in this category are produced in Ukraine 100% from extra grade milk at the Danone factory and meet the high quality requirements of the Danone group of companies in the world.

Until now, the brand was represented on the market by 3 other categories of food products for children (vegetable and fruit purees, dairy-free and milk porridges, as well as meat purees), which correspond to the scheme of introduction of complementary foods recommended by the pediatric guidelines on healthy feeding of early childhood children age Therefore, the opening of a new category of dairy products is a consistent and caring decision of the brand, which allows taking care of the small consumer in Ukraine, even in this difficult time.

Marketing Director of Danone in Ukraine Andriy Poluektov notes: "The launch of the dairy category in the brand's product portfolio is an extremely important step for both the company and consumers. After all, it completes the line of products for the introduction of supplementary food for children under 3 years of age. And now, with milk products from Milupa, parents will receive holistic support from the brand on the way to healthy feeding of their babies."

The local release for an international brand, the history of which includes more than 85 years of European experience, is a recognition of the high standards of Danone production in Ukraine.

The company highly appreciates the contribution of the Ukrainian team to the implementation of this project and demonstrates comprehensive support for the further development of the category of supplementary food products for children in Ukraine. After all, the company's mission is to bring health through healthy food products to as many people as possible.

Additional information:

The Milupa brand is part of the Danone international group, a leading European producer of dairy products. Today, the brand is present in 60 countries, including Latvia, Germany, Poland, Finland, the Czech Republic, Slovakia, Romania, Hungary, Ireland, Canada, Austria, Portugal, Spain, Italy, the USA and Ukraine. The brand has been active in the Ukrainian market since 2014 and during this time has taken a leading position in the segment of cereals for the introduction of supplementary food for children under 3 years of age. According to the research data of TAYLOR NELSON SOFREZ UKRAINE LLC in 2020, every second mother in Ukraine chooses Milupa porridge.